Keep Memory Alive - Lou Ruvo Center for Brain Health
In early 2007, after the loss of his father Lou to Alzheimer's Disease, Larry Ruvo joined with several other prominent business people and celebrities to capture the fluidity of memory in this startling and endearing building. Larry Ruvo enlisted the aid of Bobby Baldwin, CEO of Mirage Resorts, to raise $100 million dollars (estimate) for the land and construction of the Lou Ruvo Center for Brain Health. The goal of this branch of Cleveland Clinic, officially opened in 2010, is to fight neurological diseases that affect memory. The state-of-the-art center will focus on research, detection, education, and prevention of diseases that cause a multitude of symptoms including loss of memory.
"The center is planned to become a national resource for the most current research and scientific information for the treatment of Alzheimer's, Parkinson's, Huntington's Diseases, Multiple Sclerosis, and ALS (Lou Gehrig's Disease) as well as focusing on prevention, early detection, and education." (source)
Designed by Canadian-born architect Frank Gehry, the center is about 65,000 sq ft with 13 exam rooms, offices for doctors and researchers, an auditorium for educating the public, and a "Museum of the Mind" for community information and engagement. Keep Memory Alive (KMA) is a non-profit charity that drives this initiative formed at the design phase of the building. KMA still calls the Lou Ruvo Center for Brain Health home and holds several offices in the building. Both the Las Vegas Alzheimer's Association and the Parkinson's Disease Association have a chapter headquarters in this building as well.
Find out more about the Lou Ruvo Center for Brain Health outside of Las Vegas Nevada.
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